Sako Journal
Field notes on design operations, ROI-driven creative, and go-to-market execution for B2B SaaS teams.
Publishing a design with errors is expensive: wasted impressions, broken links, and brand credibility damage. This QA checklist prevents the most common publish errors.
Brand inconsistency is one of the most expensive hidden costs in B2B SaaS. Here's the checklist that finds it and fixes it.
B2B email CTR is declining industry-wide. The teams that hold and improve their numbers are doing specific things with design. Here's what.
There's a proven narrative structure for B2B sales decks. Here are the 12 slides, the purpose of each, and the design requirements that make them work.
Running B2B paid media requires creative in the right dimensions for every platform. Here's the complete 2026 spec guide.
Slow design processes are the bottleneck in fast-moving GTM teams. Here's what an efficient, high-output design process looks like.
Not all motion is created equal. Here's which motion formats work for B2B marketing — and which are production overhead without conversion payoff.
There's no single B2B landing page formula. But there are twenty elements that consistently appear in high-converting B2B landing pages.
Gestalt principles were developed in the early 20th century. They still explain most of what works and fails in modern landing page design.
Beyond the obvious (logo, website), B2B SaaS teams need a specific set of design types that most guides don't cover. Here's the complete list.
Classic design principles exist. Here's which ones actually move conversion rates in B2B SaaS — and which are mostly aesthetic.
Self-serve for Core and Ops. Enterprise fit check. Why Sako's three-tier structure is built around buyer behavior, not vanity tiers.